Tag Archive: don draper

What is Inbound Marketing?

Posted 16th July 2019 at 11:00 am

You may be familiar with the concept of content marketing – attracting and engaging potential customers with online material that proves your expertise as a brand but does not directly sell to the customer. Well there’s a new marketing buzz word in town, which is very closely related: inbound marketing. In the good old Mad Men days, brands were taken to the customer via outbound marketing activities such as TV, Radio & newspaper advertising, mailshots, and other outward facing methods. With inbound marketing, the emphasis is not on going out and finding the customers but encouraging the customers to come... Read more