Tag Archive: marketing

What is Reddit and how can you use it?

Posted 13th April 2021 at 12:01 pm

You might have heard of Reddit recently, due to the Gamestop share price boom that was largely driven by an investment forum on the site. This hugely popular online forum allows users to create their own forums and chat groups.   Reddit combines web content, social news, a social network and a forum into one platform. Registered users of Reddit can contribute to forums with content such as text, video, links or images. All content on Reddit can be voted up or down by other members. This means that the best and most relevant content tends to be voted to... Read more

What are Easter Eggs?

Posted 7th April 2021 at 8:39 am

Easter Sunday has come and gone, and a fair few of us will have indulged in a chocolate egg or two. (Except for accountants, who wait a few weeks until they can pick them up in the sale..) But Easter Eggs aren’t always made of chocolate, and sometimes they’re not even eggs! What are we on about? Well, the term ‘Easter Egg’ is used to describe clues hidden in electronic media such as video. The idea is that viewers look for the hidden clues in the same way children would look for hidden chocolate on an egg hunt, hence the... Read more

Podcasts: your newest marketing tool?

Posted 16th March 2021 at 11:56 am

Podcasts are recordings of an audio discussion on a specific topic or theme such as business, travel or current affairs. They tend to consist of a series of episodes that listeners can download and listen to via a smartphone or computer.  With an estimated 5 billion people around the world owning a mobile device, the potential audience for a podcast is huge. There are around 800,000 active podcasts worldwide.   Podcasts are effective marketing tools because they can help businesses to reach a specific target audience. The very best podcasts create value for listeners by being informative, relevant and educational.... Read more