Tag Archive: thematic marketing

Tap into the Jubilee spirit!

Posted 13th April 2022 at 6:27 am

Her Majesty the Queen celebrates her Platinum Jubilee this year, with events planned across the country during the four-day Bank Holiday weekend from Thursday 2nd to Sunday 5th June. There is huge potential for businesses to tap into the feelgood factor brought about by the festivities, but you do need to take care not to look too opportunistic, or even fall foul of the law!   The movement of the May bank holiday to the end of the week, with the addition of the extra day is something that hopefully all businesses are by now aware of. Employers and employees... Read more

Marketing for Valentines and beyond

Posted 12th February 2020 at 9:00 am

Valentine’s Day is approaching this week, sending couples into a frenzy of romance-themed shopping (unless your other half is an accountant in which case they will most likely tell you they’ll buy you twice as many roses for half the price next week!) If you sell chocolates, wine or flowers, or run a fancy restaurant, you may not need to create a special marketing strategy to see an upturn in sales. But how can the rest of us capitalise on the holiday spirit?      Mothers’ Day  Everyone knows a mum, has a mum, or is a mum, so this holiday... Read more