Tag Archive: content strategy

Podcasts: your newest marketing tool?

Posted 16th March 2021 at 11:56 am

Podcasts are recordings of an audio discussion on a specific topic or theme such as business, travel or current affairs. They tend to consist of a series of episodes that listeners can download and listen to via a smartphone or computer.  With an estimated 5 billion people around the world owning a mobile device, the potential audience for a podcast is huge. There are around 800,000 active podcasts worldwide.   Podcasts are effective marketing tools because they can help businesses to reach a specific target audience. The very best podcasts create value for listeners by being informative, relevant and educational.... Read more