Tag Archive: market research

Drive your business forward with Market Research

Posted 19th May 2020 at 8:36 am

As business leaders, we often think we know our market really well. Sometimes that is true, but things change and it’s always good to spend some time now and again researching our market. This prevents us from making assumptions that unintentionally undermine our business. It also helps us to identify new opportunities to grow and expand our business.   Competitor Research You may think you know everything about your competitors. However, the real information you need is how your customers view your competitors! Once you’ve identified all your competitors, and their competitive edge (USP) then it is really worthwhile spending... Read more