Tag Archive: marketing strategy

Growing your business? Just keep going!

Posted 20th November 2023 at 4:24 pm

The Bank of England (BOE) recently held interest rates at 5.25% and warned that the restrictive policy will remain for an extended period, despite the bleak economic outlook. BOE forecasts suggest the UK will not get to the 2% inflation target until the end of 2025.  They expect inflation to fall to around 5% by the end of this year. Their forecasts also predict that output will remain stagnant in 2024. The Chancellor, Jeremy Hunt, remains more optimistic and was quoted as saying that the UK economy has remained far more resilient than many expected. Clearly things are changing rapidly... Read more

Creating a marketing strategy for your business

Posted 26th May 2020 at 8:52 am

Marketing is much more than the shiny, branding side of your business. When done right, it can help to drive you forwards towards your business goals, becoming money well spent. That’s why it’s so important to have a long-term strategy for your marketing, rather than creating campaigns and adverts on the fly. Below we look at the key processes for creating an effective marketing strategy. The main thing to remember is that your marketing strategy should not be created in isolation. It should be firmly rooted in your overall company goals for the year, so that it is effective, strategic,... Read more