Tag Archive: reviews

Is all publicity good publicity?

Posted 14th September 2020 at 10:43 am

SME’s often rely on word of mouth, internet presence, and social media interaction to generate sales and stand out from their larger competitors. But what happens when something goes wrong, and it’s a complaint that is being passed around rather than praise?   Is there really no such thing as bad publicity?   92% of consumers now read online reviews before making a purchase. This might seem like a good thing, and in fact you probably do this yourself before spending your hard-earned cash. But what’s to stop someone providing a malicious review of your product or service which then... Read more